OVERVIEW:

FlashFunders is an tech-enabled investment bank that empowers companies to publicly fundraise from everyone, including accredited investors, international investors and the crowd. FlashFunders has built the technology and regulatory infrastructure to facilitate any type of distributed securities offering (including Reg A+, Reg D and Reg CF). As a registered Broker-Dealer, Clearing Firm, Funding Portal.

CHALLENGE:

I led the UXD @ Flashfunders for the Responsive Desktop and Mobile experience in the summer of 2015 prior to launch. Leading efforts to evolve the user flow for investors and start ups along with designing for customer pain‐points related to the browse and discovery experience.

CUSTOMER INSIGHTS:

I partnered with three project managers and one other lead designer to uncover insights and translate concepts into features that address customer behaviours and motivations.

 

 

 

Role: Lead UX/UI Designer

Developer: Brad Bennet

Lead Designer: Cristina B. Chan

www.flashfunders.com